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Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine
The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored for five weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), th...e United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives.
Keywords:
Digital health / Open innovation / Patient safety / Personalized medicine / Science communication / Twitter hashtags
Source:
Current Research in Biotechnology, 2021, 3, 146-153
TY - JOUR
AU - Kletecka-Pulker, Maria
AU - Mondal, Himel
AU - Wang, Dongdong
AU - Parra, R.Gonzalo
AU - Maigoro, Abdulkadir Yusif
AU - Lee, Soojin
AU - Garg, Tushar
AU - Mulholland, Eoghan J.
AU - Devkota, Hari Prasad
AU - Konwar, Bikramjit
AU - Patnaik, Sourav S.
AU - Lordan, Ronan
AU - Nawaz, Faisal A.
AU - Tsagkaris, Christos
AU - Rayan, Rehab A.
AU - Louka, Anna Maria
AU - De, Ronita
AU - Badhe, Pravin
AU - Schaden, Eva
AU - Willschke, Harald
AU - Maleczek, Mathias
AU - Boyina, Hemanth Kumar
AU - Khalid, Garba M.
AU - Uddin, Md. Sahab
AU - Sanusi
AU - Khan, Johra
AU - Odimegwu, Joy I.
AU - Yeung, Andy Wai Kan
AU - Akram, Faizan
AU - Sai, Chandragiri Siva
AU - Bucher, Sherri
AU - Paswan, Shravan Kumar
AU - Singla, Rajeev K.
AU - Shen, Bairong
AU - Di Lonardo, Sara
AU - Tosevska, Anela
AU - Simal-Gandara, Jesus
AU - Zec, Manja
AU - González-Burgos, Elena
AU - Habijan, Marija
AU - Battino, Maurizio
AU - Giampieri, Francesca
AU - Tikhonov, Aleksei
AU - Cianciosi, Danila
AU - Forbes-Hernandez, Tamara Y.
AU - Quiles, José L.
AU - Mezzetti, Bruno
AU - Babiaka, Smith B.
AU - Ahmed, Mosa E.O.
AU - Piccard, Paula
AU - Urquiza, Mágali S.
AU - Depew, Jennifer R.
AU - Schultz, Fabien
AU - Sur, Daniel
AU - Pai, Sandeep R.
AU - Găman, Mihnea-Alexandru
AU - Cenanovic, Merisa
AU - Tzvetkov, Nikolay T.
AU - Tripathi, Surya Kant
AU - Kharat, Kiran R.
AU - Garcia-Sosa, Alfonso T.
AU - Sieber, Simon
AU - Atanasov, Atanas G.
PY - 2021
UR - http://rimi.imi.bg.ac.rs/handle/123456789/1135
AB - The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored for five weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives.
PB - Elsevier
T2 - Current Research in Biotechnology
T1 - Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine
EP - 153
SP - 146
VL - 3
DO - 10.1016/j.crbiot.2021.04.004
ER -
@article{
author = "Kletecka-Pulker, Maria and Mondal, Himel and Wang, Dongdong and Parra, R.Gonzalo and Maigoro, Abdulkadir Yusif and Lee, Soojin and Garg, Tushar and Mulholland, Eoghan J. and Devkota, Hari Prasad and Konwar, Bikramjit and Patnaik, Sourav S. and Lordan, Ronan and Nawaz, Faisal A. and Tsagkaris, Christos and Rayan, Rehab A. and Louka, Anna Maria and De, Ronita and Badhe, Pravin and Schaden, Eva and Willschke, Harald and Maleczek, Mathias and Boyina, Hemanth Kumar and Khalid, Garba M. and Uddin, Md. Sahab and Sanusi and Khan, Johra and Odimegwu, Joy I. and Yeung, Andy Wai Kan and Akram, Faizan and Sai, Chandragiri Siva and Bucher, Sherri and Paswan, Shravan Kumar and Singla, Rajeev K. and Shen, Bairong and Di Lonardo, Sara and Tosevska, Anela and Simal-Gandara, Jesus and Zec, Manja and González-Burgos, Elena and Habijan, Marija and Battino, Maurizio and Giampieri, Francesca and Tikhonov, Aleksei and Cianciosi, Danila and Forbes-Hernandez, Tamara Y. and Quiles, José L. and Mezzetti, Bruno and Babiaka, Smith B. and Ahmed, Mosa E.O. and Piccard, Paula and Urquiza, Mágali S. and Depew, Jennifer R. and Schultz, Fabien and Sur, Daniel and Pai, Sandeep R. and Găman, Mihnea-Alexandru and Cenanovic, Merisa and Tzvetkov, Nikolay T. and Tripathi, Surya Kant and Kharat, Kiran R. and Garcia-Sosa, Alfonso T. and Sieber, Simon and Atanasov, Atanas G.",
year = "2021",
abstract = "The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored for five weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives.",
publisher = "Elsevier",
journal = "Current Research in Biotechnology",
title = "Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine",
pages = "153-146",
volume = "3",
doi = "10.1016/j.crbiot.2021.04.004"
}
Kletecka-Pulker, M., Mondal, H., Wang, D., Parra, R.Gonzalo, Maigoro, A. Y., Lee, S., Garg, T., Mulholland, E. J., Devkota, H. P., Konwar, B., Patnaik, S. S., Lordan, R., Nawaz, F. A., Tsagkaris, C., Rayan, R. A., Louka, A. M., De, R., Badhe, P., Schaden, E., Willschke, H., Maleczek, M., Boyina, H. K., Khalid, G. M., Uddin, Md. S., Sanusi, Khan, J., Odimegwu, J. I., Yeung, A. W. K., Akram, F., Sai, C. S., Bucher, S., Paswan, S. K., Singla, R. K., Shen, B., Di Lonardo, S., Tosevska, A., Simal-Gandara, J., Zec, M., González-Burgos, E., Habijan, M., Battino, M., Giampieri, F., Tikhonov, A., Cianciosi, D., Forbes-Hernandez, T. Y., Quiles, J. L., Mezzetti, B., Babiaka, S. B., Ahmed, M. E.O., Piccard, P., Urquiza, M. S., Depew, J. R., Schultz, F., Sur, D., Pai, S. R., Găman, M., Cenanovic, M., Tzvetkov, N. T., Tripathi, S. K., Kharat, K. R., Garcia-Sosa, A. T., Sieber, S.,& Atanasov, A. G.. (2021). Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine. in Current Research in Biotechnology
Elsevier., 3, 146-153.
https://doi.org/10.1016/j.crbiot.2021.04.004
Kletecka-Pulker M, Mondal H, Wang D, Parra R, Maigoro AY, Lee S, Garg T, Mulholland EJ, Devkota HP, Konwar B, Patnaik SS, Lordan R, Nawaz FA, Tsagkaris C, Rayan RA, Louka AM, De R, Badhe P, Schaden E, Willschke H, Maleczek M, Boyina HK, Khalid GM, Uddin MS, Sanusi, Khan J, Odimegwu JI, Yeung AWK, Akram F, Sai CS, Bucher S, Paswan SK, Singla RK, Shen B, Di Lonardo S, Tosevska A, Simal-Gandara J, Zec M, González-Burgos E, Habijan M, Battino M, Giampieri F, Tikhonov A, Cianciosi D, Forbes-Hernandez TY, Quiles JL, Mezzetti B, Babiaka SB, Ahmed ME, Piccard P, Urquiza MS, Depew JR, Schultz F, Sur D, Pai SR, Găman M, Cenanovic M, Tzvetkov NT, Tripathi SK, Kharat KR, Garcia-Sosa AT, Sieber S, Atanasov AG. Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine. in Current Research in Biotechnology. 2021;3:146-153.
doi:10.1016/j.crbiot.2021.04.004 .
Kletecka-Pulker, Maria, Mondal, Himel, Wang, Dongdong, Parra, R.Gonzalo, Maigoro, Abdulkadir Yusif, Lee, Soojin, Garg, Tushar, Mulholland, Eoghan J., Devkota, Hari Prasad, Konwar, Bikramjit, Patnaik, Sourav S., Lordan, Ronan, Nawaz, Faisal A., Tsagkaris, Christos, Rayan, Rehab A., Louka, Anna Maria, De, Ronita, Badhe, Pravin, Schaden, Eva, Willschke, Harald, Maleczek, Mathias, Boyina, Hemanth Kumar, Khalid, Garba M., Uddin, Md. Sahab, Sanusi, Khan, Johra, Odimegwu, Joy I., Yeung, Andy Wai Kan, Akram, Faizan, Sai, Chandragiri Siva, Bucher, Sherri, Paswan, Shravan Kumar, Singla, Rajeev K., Shen, Bairong, Di Lonardo, Sara, Tosevska, Anela, Simal-Gandara, Jesus, Zec, Manja, González-Burgos, Elena, Habijan, Marija, Battino, Maurizio, Giampieri, Francesca, Tikhonov, Aleksei, Cianciosi, Danila, Forbes-Hernandez, Tamara Y., Quiles, José L., Mezzetti, Bruno, Babiaka, Smith B., Ahmed, Mosa E.O., Piccard, Paula, Urquiza, Mágali S., Depew, Jennifer R., Schultz, Fabien, Sur, Daniel, Pai, Sandeep R., Găman, Mihnea-Alexandru, Cenanovic, Merisa, Tzvetkov, Nikolay T., Tripathi, Surya Kant, Kharat, Kiran R., Garcia-Sosa, Alfonso T., Sieber, Simon, Atanasov, Atanas G., "Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine" in Current Research in Biotechnology, 3 (2021):146-153,
https://doi.org/10.1016/j.crbiot.2021.04.004 . .
