Offering Low-Cost Healthy Food: an Exploration of Food Manufacturers' and Retailers' Perspectives
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Authors
Samoggia, AntonellaArvola, Anne
Bertazzoli, Aldo
Gurinović, Mirjana
Hendrixson, Vaiva
Rivaroli, Sergio
Ruggeri, Arianna
Article (Published version)
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This study investigates food manufacturers and retailers attitudes concerning offering healthy and low-cost food to consumers. Results show that the main barriers are: price perception, costs of production, easy accessibility of unhealthy food, and lack of supporting public policy. Solutions include consumers' heightened awareness and knowledge, affordability, better food chain coordination, positioning strategy, and healthy food campaigns. Bigger food manufacturers and retailers, although cautious, are more capable than smaller size enterprises in implementing relevant investment strategies. All food system actors, from agribusinesses to consumers and policymakers, need to play a role in furthering the initiative.
Keywords:
manufacturer / retailer / healthy food / low-cost / food chain / barrier / solution / multidimensional scaling unfoldingSource:
International Food & Agribusiness Management Review, 2014, 17, 4, 27-58Publisher:
- Wageningen Academic Publishers, Wageningen
Funding / projects:
- European Commission, EU Seventh Framework Programme (FP7)
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Institut za medicinska istraživanjaTY - JOUR AU - Samoggia, Antonella AU - Arvola, Anne AU - Bertazzoli, Aldo AU - Gurinović, Mirjana AU - Hendrixson, Vaiva AU - Rivaroli, Sergio AU - Ruggeri, Arianna PY - 2014 UR - http://rimi.imi.bg.ac.rs/handle/123456789/525 AB - This study investigates food manufacturers and retailers attitudes concerning offering healthy and low-cost food to consumers. Results show that the main barriers are: price perception, costs of production, easy accessibility of unhealthy food, and lack of supporting public policy. Solutions include consumers' heightened awareness and knowledge, affordability, better food chain coordination, positioning strategy, and healthy food campaigns. Bigger food manufacturers and retailers, although cautious, are more capable than smaller size enterprises in implementing relevant investment strategies. All food system actors, from agribusinesses to consumers and policymakers, need to play a role in furthering the initiative. PB - Wageningen Academic Publishers, Wageningen T2 - International Food & Agribusiness Management Review T1 - Offering Low-Cost Healthy Food: an Exploration of Food Manufacturers' and Retailers' Perspectives EP - 58 IS - 4 SP - 27 VL - 17 UR - https://hdl.handle.net/21.15107/rcub_rimi_525 ER -
@article{ author = "Samoggia, Antonella and Arvola, Anne and Bertazzoli, Aldo and Gurinović, Mirjana and Hendrixson, Vaiva and Rivaroli, Sergio and Ruggeri, Arianna", year = "2014", abstract = "This study investigates food manufacturers and retailers attitudes concerning offering healthy and low-cost food to consumers. Results show that the main barriers are: price perception, costs of production, easy accessibility of unhealthy food, and lack of supporting public policy. Solutions include consumers' heightened awareness and knowledge, affordability, better food chain coordination, positioning strategy, and healthy food campaigns. Bigger food manufacturers and retailers, although cautious, are more capable than smaller size enterprises in implementing relevant investment strategies. All food system actors, from agribusinesses to consumers and policymakers, need to play a role in furthering the initiative.", publisher = "Wageningen Academic Publishers, Wageningen", journal = "International Food & Agribusiness Management Review", title = "Offering Low-Cost Healthy Food: an Exploration of Food Manufacturers' and Retailers' Perspectives", pages = "58-27", number = "4", volume = "17", url = "https://hdl.handle.net/21.15107/rcub_rimi_525" }
Samoggia, A., Arvola, A., Bertazzoli, A., Gurinović, M., Hendrixson, V., Rivaroli, S.,& Ruggeri, A.. (2014). Offering Low-Cost Healthy Food: an Exploration of Food Manufacturers' and Retailers' Perspectives. in International Food & Agribusiness Management Review Wageningen Academic Publishers, Wageningen., 17(4), 27-58. https://hdl.handle.net/21.15107/rcub_rimi_525
Samoggia A, Arvola A, Bertazzoli A, Gurinović M, Hendrixson V, Rivaroli S, Ruggeri A. Offering Low-Cost Healthy Food: an Exploration of Food Manufacturers' and Retailers' Perspectives. in International Food & Agribusiness Management Review. 2014;17(4):27-58. https://hdl.handle.net/21.15107/rcub_rimi_525 .
Samoggia, Antonella, Arvola, Anne, Bertazzoli, Aldo, Gurinović, Mirjana, Hendrixson, Vaiva, Rivaroli, Sergio, Ruggeri, Arianna, "Offering Low-Cost Healthy Food: an Exploration of Food Manufacturers' and Retailers' Perspectives" in International Food & Agribusiness Management Review, 17, no. 4 (2014):27-58, https://hdl.handle.net/21.15107/rcub_rimi_525 .